Readers who saw the ad appear to have complained to the Hindu editor, Siddharth Varadarajan, who posted this response on Facebook on Wednesday.
“To all those who messaged me about the atrocious front page ad in The Hindu’s Delhi edition [http://on.wsj.com/tLKSv3] on Jan 1, my view as Editor is that this sort of crass commercialisation compromises the image and reputation of my newspaper,” said Mr. Varadarajan. “We are putting in place a policy to ensure the front page is not used for this sort of an ad again.”
Many readers praised the move, though some said it wasn’t the nature of the ad that had bothered them.
“Thanks for your quick positive response. Looking at some of the other comments, I am not talking about the contents of that ad as such,” wrote Santhanam Vaidya. “I would like to see Hindu front page with topical headline news items, with right bottom quarter for an advt (the usual Hindu way). I do not want to see massive full page ad (be it Vasant or Volkswagon).”
A few disagreed though.
“It is wrong on the part of The Hindu to prevent people from advertising what ever they want to as long as long they are legal,” wrote Vishal Pratap Singh. “About the ad it self well people are far clear sighted and they will come to their own conclusions.”
News Source: http://blogs.wsj.com/