Bournville Advertisement- Racist

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May 012012
 

http://www.youtube.com/user/cadburybournville?v=ak_yDVFqRwk&feature=pyv(Advertisement) When I first watched the advertisement I found it quite creative. I liked the idea that Ogilvy and Marther’s new campaign focused on the ingredients that go into making a Bournville. I also love their tagline “You don’t just buy a Bournville, you earn it” When one carefully watches the advertisement, one realizes that the advertisement is racist. One cannot say whether this was done purposely or not but one can’t ignore the fact that it is racist. The advertisement reminds me about the powerful British […]