How Reliance Retail turned around a sleepy cooperative chain

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Feb 292012
 

Fifty- six year-old Mukta Joshi, a resident of Dadar in Central Mumbai, says she enjoys shopping in the refurbished Sahakari Bhandar co-operative store, now managed by Reliance Retail. That’s music to the ears of Vinay Adhye, vice president and business head at Reliance Retail. Adhye, who manages the 22-store Sahakari Bhandar chain, says the new managementhad to overcome a number of challenges to transform the sleepy, heavily unionised co-operative retail chain. The co-operative had a strong customer connect due to its legacy of 40 years, strategic […]